It is the robust logistics at flipkart that sets it apart from other wannabe ecommerce sites. You just need 1 product and 2 documents to start selling on flipkart. Organizational structure of flipkart, subsidiaries of flipkart. The research framework is adapted from osterwalders business model framework. Sell online on flipkart grow your business with the leader in indian. Organizational structure of flipkart, the best market in the todays world is the online shopping market, where the online website holder can get a huge crowd as the people from all over the world are connecting through the internet and. Flipkart is a managed marketplace via its inhouse retailer, ws retail. An attempt has been made to critically examine various corporate and business level strategies of two big etailers and those are flipkart and amazon. Case study of an emerging giant in the online world flipkart. According to a 2014 report by morgan stanley, three players have pulled ahead in the horizontal marketplace race.
Etailing, flipkart, diwali festive season, strategies, online platform. The eretailing form of market was fairly something unheard of to the indian consumer in 2007. So watch till the end and you will get your following. Explore thousands of examples of business models, get inspired, and create your unique business model. While shopping and looting the numerous discount offered by. The case traces the evolution of flipkart as a startup and explores the context of acquisition by walmart as well as the strategic fit between the two firms. Here is the marketing strategy of flipkart analysing its bcg, swot, competitive analysis. Analysis 3068 venture 2497 new venture 2494 launching new venture 2494 launching 2494 launching a new venture 2494 management 2061 business. Measured by that yardstick, flipkart has been a hugely successful.
Pdf thoughtful insights on business model components of top. Here well show you a comprehensive analysis of flipkarts business model, which is a brainchild of sachin bansal and. There are pockets which can accommodate all your documents. The model will be similar to big players like ebay, amazon, etc. In this video i am discussing about how ecommerce websites like flipkart, snapdeal and amazon earns money and what their earning statics are.
The case is set around the acquisition of majority shares of flipkart by walmart. Revenue model of flipkart is quite straight forward. We elaborate a substantive definition of the business model as decisions. Having prior experience in the ecommerce industry helped the founders to work strategically and differentiate their business.
Swot analysis of flipkart discusses the internal analysis for the massive online retailer which was started in 2007 by the brothers sachin and binny bansal who were examazon employees. Flipkart was operating through a complex business structure which included nine firms. With this huge success flipkart is becoming the fate of online retail in india. The procurement model is at the heart of flipkarts success, as most delays or troubles occur in this part of business.
Free do whatever you want online business model canvas examples to help find the right business model for your company. The apponly model, however, proved to be unsuccessful for myntra. Myntra sees 10% drop in sales after moving to apponly format. Among the top three unicorns in india, flipkart is one of them.
Hotel business plan an example of such a plan is shown at the bottom portion of the page right above the paragraph above. This case aims at examining the business model of flipkart which has specially been designed keeping the youth in mind. It created surprise for few and depressed many customers. Business model of flipkart, it makes most of the money via sale on its platform, listing fee from sellers. It is not the idea itself but the conviction to convert ideas into action and action into results is what defines a true success story. Pgdim 5 pgfm 5 pgdfmp 5 pgdom 5 pgdhrm 5 dim 5 pgdmm 5 pgdfm 5 2019 assignment for nmims. Every process is made sure that it is hassle ad bug free by flipkart. The current case discusses innovation in business model of amazon and how it evolved from just an online bookstore into. They charge commission from seller who sell their product on flipkart 10% of the product price. According to comscore and amazon claims, flipkart lost its number one position to amazon.
Spacious and flexible, this expanding file is a great and safe place to keep all your important documents and papers neatly organized. Aggregator business model is a network model where the firm collects the information about a particular goodservice providers, make the providers their partners, and sell their services under its own brand. Business model and competitive strategy of ikea in india 1. The volume introduces and examines the business environment model and presents methods of appraisal to examine the model, allowing students to view the business environment both internally and externally. Vizologi a business model tool with examples of business. Davinder kaur symbiosis centre for management studies, noida, symbiosis international universi ty, pune. To start with, flipkart has onboard 50 sellers that are selling in the books, media, and consumer electronics categories. The ecommerce player recently announced the launch of flipkart marketplace, wherein it will provide a platform for buyers and sellers to deal.
Since the aggregator is a brand, it has to provide services which have uniform quality and price. It is an online ecommerce platform wherein the customers can buy and buyers can sell multiple products on the online platform. Flipkart is one of the top 3 ecommerce companies of india. But selling product is not the only stream of income for flipkart. After riding on the ecommerce wave, flipkart is taking the next step and is now looking to be leading the data and mobile front. How flipkart and amazon makes money ecommerce business. Business model and competitive strategy of ikea in india. Analyze the reasons fro ikeas delayed entry into the indian market. It is also fulfilling its social responsibility by providing huge scale employments employs more than 33,000 people. Read more about flipkart changes business model, launches flipkart marketplace on business standard. Future of ecommerce in india, ecommerce models, ecommerce. Flipkart was originally started as an online book store in october 2007. Flipkart which has carved a niche for itself in terms of market share. This clearly indicates that the fate of the country lies in the hands of its youth.
It was founded by sachin bansal and binny bansal in 2007. Why flipkart is more than just an ecommerce company. I carried my fathers dream of taking his business to new heights and flipkart helped me. It fundamentally took after a b to c model like flipkart. Flipkart download and upload project reports related to flipkart. Flipkart private limited, dba flipkart is an indian ecommerce company based in bengaluru. It offers various products on online like books, mobile phones, digital cameras, laptops, watches etc. Flipkart private limited, dba flipkart is an indian ecommerce company based in bengaluru, india. Else if paying online the payment gateways are used by flipkart to purchase the product. Flipkart changes business model, launches flipkart.
Innovation brings with itself a new set of challenges. The swedish retail company ikea entered india about 28 years ago looking for manufactures, raw material and products for their stores around the world. Flipkart has a logistic service named ekart which provides logistics service not only to flipkart but to any other ecommerce company. This case aims at examining the business model of flipkart which has specially been. It can be referred to as one of the most successful startups of india. Case analysis of business model and evolution is by far the worlds largest ecommerce player in world and had been at the forefront of innovation, adding and refining technology and changing the way customers shopped. An insight into business model of flipkart indias e.
Business model of flipkart how does flipkart make money. It is an ecommerce company that made online shopping popular in india. Due to international competitor such as, flipkart has to change its strategy according to the competition. Because of cut throughout competition flipkart faces losses many times. In addition, 12 pockets are color coded to ensure easy identification of a particular file. Flipkart has announced big billion day deal in the year 2014. Marketing strategy of flipkart flipkart strategic analysis.
Here well show you a comprehensive analysis of flipkart s business model, which is a brainchild of sachin bansal and binny bansal and it an aspiration for young entrepreneurs. The company started with an inventory based model, but it was in 20 that it moved to a market place model, which is how even operates. Therefore, the first supply of financial gain model of flipkart is x% commission on the entire commerce worth given to the vendor. Aggregator business model what is it and how does it. What is the exact business model of flipkart, amazon and. That also meant founderproofing the business, said bansal. Flipkart is one of the top 3 unicorns from india in the online selling space.
Flipkart business model free download as powerpoint presentation. They have acquired companies like myntra, jabong, appiterate, letsbuy, mine360, weread and the latest one being upibased payments startup phonepe. Amazon is an american international ecommerce company. It is the second most preferred websites by the people who look for shopping online in india. Flipkart, which has redefined shopping in india, works on a b2c business to consumer model. A business model is the conceptual structure supporting the viability of a business, including its purpose, its goals and its ongoing plans for achieving them.
It will no longer have an inventory of its own, rather whereas the shipping and delivery of the products will be done by flipkart itself. Flipkart is a company founded in the year 2007 by sachin bansal and binny bansal. Categorized under business,internet,technology difference between amazon and flipkart amazon vs flipkart internet commerce has increasingly become popular over time, especially due to the simplicity of selling and buying. Flipkart is looking for 10 male and 10 female models to be part of their growing lifestyle segment if you have the style, if you have the attitude, go ahead and send us your portfolio and you could actually find yourself as the next flipkart style icon. Three years back, amazon had no infrastructure in india, and now it dominates the indian markets. Comparison have been done considering ecommerce challenges, their business model, funding, revenue generation, growth, survival strategies, shoppers online shopping experience. Flipkart download and upload project reports related to. Difference between amazon and flipkart difference between.
An insight into business model of flipkart indias ecommerce giant. Flipkart has devised a complicated maze of interconnected and purportedly independent entities that receive massive amounts of money it raises to build an integrated ecommerce business. Business model analysis for online social shopping companies. This paper attempts to throw light on the growth of online retail business in india with special reference to flipkart analyzing the consumer feedback about the online business model of flipkart the invention has opened a whole new world of possibilities for us.
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